Chill Challenged: gTrend Teen Report Preview #1

July 22, 2009 at 5:08 pm Leave a comment

Breaking through To Chill-Challenged Teens

What does it take to reach the teen market today? The question can’t be adequately answered until it’s understood that teens consider technology a fundamental part of their lives, not a nice-to-have accessory.  Having been immersed in technology almost since birth, teens are unable to relax without it. They are accustomed to having every moment of their time, even “downtime,” being filled.  In the new gTrend Teen Report to be released in September, we refer to this generation of teens as Chill Challenged.  During a typical day, Chill Challenged teens spend nearly twice as much time online, using their cell phones or watching TV, rather than doing homework.  With affordable, accessible technology, there are few—if any—occasions when teens are not fully engaged in some entertainment or communication device.

What does this mean for marketers? It’s clear that breaking through is infinitely harder than it ever has been.  To understand the strategies likely to work with today’s teens, contact GTR Consulting at, or 415.713.7852.


Entry filed under: blog. Tags: , , , , , .

Classrooms go high-tech to engage students Textual Feeling: gTrend Teen Report – Preview No. 2

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


July 2009
« Jun   Aug »

Most Recent Posts

%d bloggers like this: