About

Gary Rudman is founder and President of GTR Consulting, a San Francisco market research firm specializing in qualitative and quantitative analysis among kids, teens, and twenty-somethings.  Mr. Rudman is also the author of the acclaimed gTrend Report, a national survey of young consumers that examines the complex relationship between young people and technology and society. 

Since 1991, Mr. Rudman has consulted and conducted custom research for clients in virtually every category, including retail, fashion, packaged goods, personal care products, insurance, website planning and design, print media, beverages, video games, as well as social marketing.  Mr. Rudman’s insights and commentary about the teen market are quoted regularly in the media, including the New York Times, Washington Post, International Herald Tribune, BrandWeek, MediaWeek and a wide range of regional newspapers across the country.  Prior to founding GTR Consulting, Mr. Rudman worked for Foote, Cone and Belding and J. Walter Thompson, and for five years as Director of Qualitative Research with Teenage Research Unlimited. 

At GTR Consulting, Mr. Rudman works with a wide range of private sector companies and advertising agencies, including Addicting Games, American Express, Bauer, Bob’s Stores, Coca-Cola, Colgate, Dean Foods, Dippin’ Dots, Disney, eBay, ESPN, Gatorade, Gillette, Jamba Juice, MapQuest, Megabloks, Microsoft Xbox, MTV, Nickelodeon, NIKE, Oxy, RoseArt, Salomon, Sesame Street, UbiSoft, Unilever, Virgin Mobile, Visa, Wal-Mart, Wrigley, and Yahoo!. 

GTR Consulting’s social marketing work includes the California Highway Patrol’s Seatbelt Safety program, the national “truth” anti-tobacco campaign for the American Legacy Foundation, the State of California’s Pregnancy Prevention Program, the Las Vegas Prescription Drug Abuse Prevention campaign, the State of Virginia’s Youth Tobacco Use Prevention Program and the State of Wisconsin’s sexual assault prevention program.

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